Farisy, Risal Al (2021) Analisis Pengaruh Kualitas Layanan, Produk dan Citra Merek terhadap Kepuasan Pelanggan PT. Kentuky Fried Chiken (KFC) Manyar Surabaya. Undergraduate thesis, STIE Perbanas Surabaya.
|
Text
ARTIKEL ILMIAH.pdf Download (634kB) | Preview |
|
![[img]](http://eprints.perbanas.ac.id/style/images/fileicons/text.png) |
Text
COVER.pdf Restricted to Registered users only Download (678kB) |
|
|
Text
BAB I.pdf Download (498kB) | Preview |
|
|
Text
BAB II.pdf Download (649kB) | Preview |
|
|
Text
BAB III.pdf Restricted to Registered users only Download (545kB) |
|
|
Text
BAB IV.pdf Restricted to Registered users only Download (586kB) |
|
|
Text
BAB V.pdf Download (555kB) | Preview |
|
|
Text
LAMPIRAN.pdf Restricted to Registered users only Download (1MB) |
Abstract
Kentucky Fried Chicken, hereinafter referred to as KFC, is a for-profit company engaged in the fast food restaurant sector. KFC itself has several outlets throughout Indonesia and especially in the Surabaya area, KFC customers from various places, flock to the KFC Manyar Surabaya area. This is influenced by service quality, product quality and brand image for customer satisfaction. So this research focuses on customer satisfaction indicators of service quality, product quality and brand image. The sample is a subgroup of the population selected to participate in this study (Malhotra, 2018). that in research that uses statistical data analysis, the smallest sample size is 30 subjects / objects, but it is submitted by other research experts who think that the minimum sample size is 80 subjects / objects which are considered the most appropriate. This research method uses the SEM technique PLS in its research, the results of the questionnaire returned were 89 participants. Analysis of the data in this study related to the variables of service quality, product quality and brand image on customer satisfaction has a significant effect on customer satisfaction. Keywords : customer satisfaction, Kentucky Fried Chicken, service quality, product quality, and brand image
| Item Type: | Thesis (Undergraduate) |
|---|---|
| Subjects: | 600 - TECHNOLOGY > 650 - 659 MANAGEMENT & PUBLIC RELATIONS > 658 - GENERAL MANAGEMENT > 658.8 - MANAGEMENT OF MARKETING |
| Divisions: | Bachelor of Management |
| Depositing User: | RISAL AL FARISY |
| Date Deposited: | 30 Sep 2021 21:56 |
| Last Modified: | 30 Sep 2021 21:56 |
| URI: | http://eprints.perbanas.ac.id/id/eprint/7743 |
Actions (login required)
 |
View Item |