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Pengaruh Citra Perusahaan, Kualitas Pelayanan, Harga dan Kepercayaan terhadap Loyalitas Pelanggan Grab di Surabaya Melalui Kepuasan Sebagai Variabel Mediasi

Rofiandi, Ega Alnizar Pratama (2020) Pengaruh Citra Perusahaan, Kualitas Pelayanan, Harga dan Kepercayaan terhadap Loyalitas Pelanggan Grab di Surabaya Melalui Kepuasan Sebagai Variabel Mediasi. Undergraduate thesis, STIE Perbanas Surabaya.

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Abstract

The presence of Grab in Indonesia as a new innovation to drive changes in the public transportation sector in Indonesia,, the presence of Grab companies from Malaysia in Indonesia one of the providers of online-based public transportation services through the Android, iOS, and BlackBerry operating systems.. Grab already operates its transportation services in more than 100 cities in Indonesia, one of which is in the city of Surabaya which makes it the second largest city in Indonesia after Jakarta,, grab company provides four choices of transportation services contained in the online application ranging from Grab bike, Grab taxi, Grab car and Grab express to package delivery to meet the needs.. The method used as data collection uses questionnaires. In this study the number of respondents used as many as 130 respondents, with 100 respondents as a large sample and 30 respondents as a small sample,, In this study using sem-pls data analysis techniques. Researchers determined to use SEM-PLS analysis.. The type of data collected by this study is primary data,, the method of data collection used in this study is through direct research using tools in the form of questionnaires Keywords : Grab Transportation Services, Company Image, Satisfaction, Loyalty

Item Type: Thesis (Undergraduate)
Subjects: 600 - TECHNOLOGY > 658 - GENERAL MANAGEMENT > 658.8 - MANAGEMENT OF MARKETING
Divisions: Bachelor of Management
Depositing User: EGA ALNIZAR ROFIANDI PRATAMA
Date Deposited: 30 Mar 2021 09:51
Last Modified: 30 Mar 2021 09:51
URI: http://eprints.perbanas.ac.id/id/eprint/7628

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