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Pengaruh Promosi, Harga dan Kualitas Produk terhadap Keputusan Pembelian

Vicario, Ivan Demas (2020) Pengaruh Promosi, Harga dan Kualitas Produk terhadap Keputusan Pembelian. Undergraduate thesis, STIE Perbanas Surabaya.

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Abstract

This study aims to analyze (1) the influence of promotion on the decision to buy a Toyota Avanza in Surabaya. (2) the effect of price on the decision to buy a Toyota Avanza in Surabaya. (3) the influence of product quality on purchasing decisions for a Toyota Avanza in Surabaya. The type of this research is descriptive research. The number of samples in this study were 80 respondents. The technique used in sampling is judgment sampling. The data analysis technique used in the study used multiple linear regression analysis using the SPSS 23.00 program. The results of this study indicate (1) Promotion has no significant positive effect on the decision to buy a Toyota Avanza in Surabaya. (2) Price has no significant positive effect on the decision to purchase a Toyota Avanza in Surabaya. (3) Product quality has a significant negative effect on the decision to purchase a Toyota Avanza in Surabaya.

Item Type: Thesis (Undergraduate)
Subjects: 600 - TECHNOLOGY > 658 - GENERAL MANAGEMENT > 658.8 - MANAGEMENT OF MARKETING
Divisions: Bachelor of Management
Depositing User: IVAN DEMAS VICARIO
Date Deposited: 17 Nov 2020 08:54
Last Modified: 17 Nov 2020 08:54
URI: http://eprints.perbanas.ac.id/id/eprint/7182

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