Foursada, Firda Nurita Rahma (2020) Strategi Pemasaran Produk Tabungan Tamasya pada PD. BPR Bank Daerah Bojonegoro. Diploma thesis, STIE Perbanas Surabaya.
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Abstract
Saving is a positive activity that can be applied from an early age. Teaching the child to save money can educate the child to be more efficient, independent, and manage thee money well. One of the means to familiarize children with saving is through the savings products in the Bank. The Tamasya Saving is a product offered by PD. BPR Bank aerah Bojonegoro to make the children to enjoy saving and do safe saving. This research aims to determine the product information, marketing strategy, activities done in marketing the product, and the constraints faced with the solution that is run related to the sightseeing savings products. This research is qualitative descriptive research. Data collection was conducted through interviews with the informant, documentation, library research, and observation to obtain more detailed information. The results showed that the Tamasya Saving product is intended for children. It has the facilities and advantages that can keep the child from the consumptive lifestyle, more independent and the existence of a pick up transfer service. This picks up service is very favorable, since the customer does not have to come to the office of PD. BPR Bank Daerah Bojonegoro to make transactions. The marketing strategy used is implementing the concept of marketing mix by carrying out various promotional activities. However, the Tabungan Tamasya product is still quite simple in terms of fund withdrawals and deposits. Therefore, there is a need for the development of marketing strategies to be optimized. Keywords : BPR Bank Daerah Bojonegoro, Tamasya Saving, Marketing
| Item Type: | Thesis (Diploma) |
|---|---|
| Subjects: | 600 - TECHNOLOGY > 650 - 659 MANAGEMENT & PUBLIC RELATIONS > 658 - GENERAL MANAGEMENT > 658.8 - MANAGEMENT OF MARKETING |
| Divisions: | Finance and Banking Diploma > Practice Working Report |
| Depositing User: | FIRDA NURITA RAHMA FOURSADA |
| Date Deposited: | 24 Sep 2020 08:07 |
| Last Modified: | 24 Sep 2020 08:07 |
| URI: | http://eprints.perbanas.ac.id/id/eprint/7097 |
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