Pengaruh Kepercayaan Terhadap ewom, Niat Beli, dan Pembelian Produk Merek Meccanism pada Marketplace Shoppe

Ardiansyah, Fajar Lucky (2019) Pengaruh Kepercayaan Terhadap ewom, Niat Beli, dan Pembelian Produk Merek Meccanism pada Marketplace Shoppe. Undergraduate thesis, STIE Perbanas Surabaya.

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Abstract

The aim of this research is to assess trust influence toward eWOM, purchase intention, dan purchasing Meccanism Brand product in Shopee marketplace. The researcher used questionnaire that developed with item measurement, which seizes the construct of the variable in obtaining those objectives. This study used 200 participants and questionnaire used in collecting the data. Sampling technique that used in this study was purposive sampling on product buyer of Meccanism Brand in Shopee. The results showed that trust had asignificant positive influence toward eWOM and purchase intention, eWOM gave meaningful positive effect on purchase intention, and purchase intention affected notably positive toward purchasing Meccanism Brand product in Shopee marketplace

Item Type: Thesis (Undergraduate)
Subjects: 600 - TECHNOLOGY > 658 - GENERAL MANAGEMENT > 658.8 - MANAGEMENT OF MARKETING
Divisions: Bachelor of Management
Depositing User: FAJAR LUCKY ARDIANSYAH
Date Deposited: 24 Sep 2020 05:40
Last Modified: 24 Sep 2020 05:40
URI: http://eprints.perbanas.ac.id/id/eprint/7081

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