Ardiansyah, Bakhtiar (2019) Pengaruh Kegunaan dan Kepercayaan Terhadap Penggunaan Berkelanjutan dengan Moderasi Gender pada Flazz BCA di Wilayah Surabaya. Undergraduate thesis, STIE Perbanas Surabaya.
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Abstract
This study aims to examine the variable Usability and Trust in Sustainable Use With Gender Moderation in 2019. Data collection using the primary method with a questionnaire technique. The population in this study are BCA Flazz users. The sampling technique is done using Purposive Sampling. The analytical method used uses WarpPLS. The results of the analysis of WarpPLS partially have a significant effect on Sustainable Use.
| Item Type: | Thesis (Undergraduate) |
|---|---|
| Subjects: | 600 - TECHNOLOGY > 650 - 659 MANAGEMENT & PUBLIC RELATIONS > 658 - GENERAL MANAGEMENT > 658.8 - MANAGEMENT OF MARKETING |
| Divisions: | Bachelor of Management |
| Depositing User: | BAKHTIAR ARDIANSYAH |
| Date Deposited: | 05 Sep 2020 03:36 |
| Last Modified: | 05 Sep 2020 03:36 |
| URI: | http://eprints.perbanas.ac.id/id/eprint/6959 |
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