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Determination of Alternative Retail Layout Using Market Basket Analysis A Case Study of Maga Swalayan

Kurnia, Desi Nur Hana and Lestari, Yuliani Dwi (2021) Determination of Alternative Retail Layout Using Market Basket Analysis A Case Study of Maga Swalayan. In: The 3rd International Conference on Business and Banking Innovations, 6 & 7 March 2021, Surabaya.

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Abstract

Retail is a commercial activity that involves selling goods or offering services directly to end consumers. The comfortable atmosphere makes retail and minimarkets the leading choice for people to shop. Merchandiser must measure and regularly record so it can be place goods according to customer demand. Maga Swalayan deals with the disadvantages of excess stock that impact the high inventory holding cost. This research aims to reduce operating costs and reduce deadstock by proposing the relation of buying patterns by determining the alternative retail layout. This research was conducted using Market Basket Analysis with support value of 0.3, confidence level of 0.5, and lift ratio >1 that was considered valid with Rapid Miner software. This research analyzed 18,797 transaction data and Activity Relationship Chart to read the degree of closeness between departments. There are 4 association rules from ten product categories, department that has the strongest possibility of influence is the pair of department 8 (housecleaners) affecting department 7 (toiletries) with confidence level 75.4% to improve the layout and reduce the excessive stock. The re-layout store area's result will monitor the inventory faster and more accurately by using the consumer’s buying pattern or relation of each department expected. Keywords: Supermarket, Retail, Retail Layout, Market Basket Analysis, Activity Relationship Chart.

Item Type: Conference or Workshop Item (Paper)
Subjects: 600 - TECHNOLOGY > 658 - GENERAL MANAGEMENT > 658.83 - MARKET RESEARCH
Divisions: ICOBBI (International Conference of Business and Banking Innovations)
Depositing User: Perpustakaan Universitas Hayam Wuruk Perbanas Surabaya
Date Deposited: 10 Aug 2021 20:07
Last Modified: 10 Aug 2021 20:07
URI: http://eprints.perbanas.ac.id/id/eprint/6478

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