Pengaruh Status Pernikahan, Social Security, Saving Motives, dan Kompetensi Perusahaan Terhadap Permintaan Asuransi dengan Kecenderungan Membeli Sebagai Variabel Mediasi.

Purbo, Galuh Buyung Bau (2020) Pengaruh Status Pernikahan, Social Security, Saving Motives, dan Kompetensi Perusahaan Terhadap Permintaan Asuransi dengan Kecenderungan Membeli Sebagai Variabel Mediasi. Undergraduate thesis, STIE Perbanas Surabaya.

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Abstract

The purpose of this study is to examine the effect of marital status, social security, saving motives, and company competencies toward demand on insurance with inclination to purchase as mediating variable. The number of respondents from this study are 242 respondents who has a minimum age criteria of 24 years and lived in Gresik, Bangkalan, Mojokerto, Surabaya, Sidoarjo and Lamongan. The technique for analyzing data uses Partial Least Square Structural Equation Modeling (PLS-SEM) using the WarpPLS 6.0 program. The results of this study explain that marital status has a significant positive effect on insurance demand, social security has a significant negative effect on insurance demand, saving motives has a significant positive effect on insurance demand, company competence has a significant positive effect on insurance demand and inclination to purchase can mediate the effect company competencies towards demand on insurance.

Item Type: Thesis (Undergraduate)
Subjects: 600 - TECHNOLOGY > 658 - GENERAL MANAGEMENT > 658.15 - FINANCIAL MANAGEMENT
Divisions: Bachelor of Management
Depositing User: GALUH BUYUNG BAU PURBO
Date Deposited: 04 Mar 2020 03:25
Last Modified: 04 Mar 2020 03:25
URI: http://eprints.perbanas.ac.id/id/eprint/6432

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