Pengaruh Citra Merek, Kepercayaan Merek dan Kepuasan Pelanggan Terhadap Minat Beli Ulang Pakaian Wanita The Executive di Surabaya

Arifi, Moch Wildan (2016) Pengaruh Citra Merek, Kepercayaan Merek dan Kepuasan Pelanggan Terhadap Minat Beli Ulang Pakaian Wanita The Executive di Surabaya. Undergraduate thesis, STIE Perbanas Surabaya.

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Abstract

At this time the clothing production business competition is very tight, so the company is required to be more creative in developing their products. Many consumers want clothes that are comfortable and suitable for use in formal or informal events. The purpose of this study is to determine how much of a role The Influence of Brand Image, Brand Trust, and Costumer Satisfaction of Repurchase Intention Clothes The Executive in Surabaya. The data used in this study are primary data by distributing questionnaires to the respondents who had previously used women's clothes Executive. The sampling technique using a Judgment sampling where sampling was conducted with respondents who had used women's clothing The Executive and at least Nineteen years old. The sample in this study is a total of 120 respondents. Analysis data techniques using descriptive analysis, the classical assumption test and double linear regression using SPSS 21.0. Based on the results of research and discussion was found that Brand Image, Brand Trust and Customer Satisfaction, significantly influences repurchase intention. This means that the these three variables are factors that influence the repurchase intention The Executive women's clothing in Surabaya. Keywords: Brand, Brand Trust, Customer Satisfaction, Repurchase Intention.

Item Type: Thesis (Undergraduate)
Subjects: 600 - TECHNOLOGY > 658 - GENERAL MANAGEMENT > 658.8 - MANAGEMENT OF MARKETING
Divisions: Bachelor of Management
Depositing User: Perpustakaan STIE Perbanas Surabaya
Date Deposited: 15 Jan 2020 04:08
Last Modified: 15 Jan 2020 04:08
URI: http://eprints.perbanas.ac.id/id/eprint/6292

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