Pengaruh Sikap, Kesesuaian dan Pengaruh Sosial Terhadap Adopsi Mobile Banking Bagi Nasabah Bank BRI di Surabaya

Yumsa, Shafira Rizqika (2017) Pengaruh Sikap, Kesesuaian dan Pengaruh Sosial Terhadap Adopsi Mobile Banking Bagi Nasabah Bank BRI di Surabaya. Undergraduate thesis, STIE Perbanas Surabaya.

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Abstract

The purpose of this research is to know how big the influence of attitude influence, conformity, and social influence to Mobile Banking adoption for BRI Bank customer in Surabaya simultaneously and partially. This study uses all customers of Bank BRI in Surabaya who use mobile banking as a means of transaction banking, engineering judgmental and purposive sampling. Samples in this study amounted to 80 respondents who live in Surabaya and are customers of Bank BRI in Surabaya who use mobile banking as a means of banking transactions. Data used in this research is primary data obtained through survey by using questionnaire. The data analysis used in this research is descriptive analysis, classical asymmetry, and multiple linear regression using SPSS ver program. 20.00. Based on the analysis and results of this study found that simultaneously attitude, suitability, and social influence have a significant positive influence on the adoption of Mobile Banking for customers of Bank BRI in Surabaya. But on partialy analysis only attitudes and social influences have a positive influence on the adoption of BRI Mobile Banking in Surabaya and the suitability has a negative effect on the adoption of BRI Mobile Banking in Surabaya. Keyword : The Influence Of Attitudes, Compatibility, Social Influence, Adoption.

Item Type: Thesis (Undergraduate)
Subjects: 300 - SOCIAL SCIENCE > 332.12 - BANKS & BANKING
Divisions: Bachelor of Management
Depositing User: Perpustakaan STIE Perbanas Surabaya
Date Deposited: 15 Jan 2020 06:19
Last Modified: 15 Jan 2020 06:19
URI: http://eprints.perbanas.ac.id/id/eprint/6187

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