Margono, Claudia Laveda (2017) Pengaruh Kegunaan yang Dirasakan, Kemudahan Penggunaan dan Kepercayaan Terhadap Minat Nasabah Menggunakan Internet Banking Bank BCA di Surabaya. Undergraduate thesis, STIE Perbanas Surabaya.
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Abstract
Internet banking is a form of internet media utilization by banks to promote and conduct online transactions in the banking world. With the internet banking customers do not need to come to the bank just to transfer money or deposit money. In this study aims to analyze the effect of perceived usefulness, perceived ease of use and confidence in the interests of customers using Internet Banking Bank BCA in Surabaya. The samples used in this research are BCA customers who have not used BCA Bank internet banking services. Data retrieval used in this research is using questionnaire. The number of samples used in this study as many as 110 respondents who distributed directly and processed using SPSS version 16.0. The results of this study indicate that the perceived useful variables have a significant positive effect on the interest of customers using Internet Banking Bank BCA, Perceived Easy Ease has a significant positive impact on the interest of customers using Internet Banking Bank BCA and Trust has a significant positive impact on the interest of customers using Internet Banking Bank BCA . Based on the result of the research, it can be concluded that the variable of perceived usefulness, perceived ease of use and trust has a significant positive effect on customer interest using Internet Banking Bank BCA in Surabaya. Keywords: Perceived Use, Perceived Ease of Use, Trust, Use Interests
| Item Type: | Thesis (Undergraduate) |
|---|---|
| Subjects: | 300 - SOCIAL SCIENCE > 330 - 339 ECONOMICS > 332 - FINANCIAL ECONOMICS > 332.12 - BANKS & BANKING |
| Divisions: | Bachelor of Management |
| Depositing User: | Perpustakaan Universitas Hayam Wuruk Perbanas |
| Date Deposited: | 15 Jan 2020 05:04 |
| Last Modified: | 15 Jan 2020 05:04 |
| URI: | http://eprints.perbanas.ac.id/id/eprint/6113 |
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