Pengaruh Persepsi Teknologi Informasi, Persepsi Kemudahan, Persepsi Manfaat dan Persepsi Risiko Terhadap Keputusan Nasabah Dalam Menggunakan Internet Bankingpada Bank Rakyat Indonesia di Surabaya

Ernawati, Tri Ummi (2017) Pengaruh Persepsi Teknologi Informasi, Persepsi Kemudahan, Persepsi Manfaat dan Persepsi Risiko Terhadap Keputusan Nasabah Dalam Menggunakan Internet Bankingpada Bank Rakyat Indonesia di Surabaya. Undergraduate thesis, STIE Perbanas Surabaya.

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Abstract

Internet Banking BRI is one of the banking services by utilizing the internet media used as a means to perform banking activities with the intent and purpose of facilitating its customers to conduct transaction activities. This study aims to provide empirical evidence about the influence of perceptions of information technology, perceptions of convenience, perceptions of benefits and risk perceptions of customer decisions in using Internet Banking at Bank BRI in Surabaya. The population in this study is all customers of Bank BRI in Surabaya. The sample in this research is BRI bank customer who uses Internet Banking with 90 respondents. The sampling technique used is Purposive Sampling. The results of this study provide empirical evidence that perceptual variables of information technology, convenience perception, perception of benefits partially affect the decision using Internet Banking, and perceptions of risk partially no effect on the decision using Internet Banking, while simultaneously variable perceptions of information technology, perceptions ease, Benefits and risk perceptions affect the decision to use Internet Banking. The coefficient value of R-square determination shows the value of 0,552 or 55,2%. The value indicates that the decision in using Internet Banking can be explained by perception of information technology, perception of ease, perception of benefit and risk perception of 55,2%. Keywords: Influence of Perception of Information Technology, Perception of Convenience, Perception of Benefit, Risk Perception, Use Decision.

Item Type: Thesis (Undergraduate)
Subjects: 300 - SOCIAL SCIENCE > 332.12 - BANKS & BANKING
Divisions: Bachelor of Management
Depositing User: Perpustakaan STIE Perbanas Surabaya
Date Deposited: 15 Jan 2020 04:38
Last Modified: 15 Jan 2020 04:38
URI: http://eprints.perbanas.ac.id/id/eprint/6093

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