Mauludiyah, Rafidah Almas (2017) Pengaruh Keamanan, Kepercayaan dan Kegunaan Bagi Nasabah Terhadap Adopsi Internet Bankig BCA Dalam Transaksi E-Commerce di Surabaya. Undergraduate thesis, STIE Perbanas Surabaya.
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Abstract
One of the electronic media provided by the bank for e-commerce transactions is internet banking. Internet banking is provided in order to facilitate customers in making transactions quickly, safely and can be done anywhere. This study aims to analyze the effect of security, trust and usefulness of BCA internet banking adoption in e-commerce transactions in Surabaya. This research uses warppls method with analytical tool used is WarpPLS 5.0 program and use SPSS 21 to analyze customer characteristics. Data collection was done by spreading questionnaire to internet banking user in e-commerce transaction in Surabaya with 80 samples, using purposive sampling technique. The result of the research shows that security has significant positive effect on trust, security has a significant positive effect on internet banking adoption, trust has significant positive significant effect on internet banking adoption, and usefulness has a significant positive effect on BCA internet banking adoption in e-commerce transaction in Surabaya. Based on the results of data analysis collected in this study, it can be concluded that security, trust and usefulness have a positive effect on adoption of internet banking BCA in e-commerce transaction in Surabaya. Key words: Security, Trust, Usefulness, Internet Banking Adoption.
| Item Type: | Thesis (Undergraduate) |
|---|---|
| Subjects: | 300 - SOCIAL SCIENCE > 330 - 339 ECONOMICS > 332 - FINANCIAL ECONOMICS > 332.12 - BANKS & BANKING |
| Divisions: | Bachelor of Management |
| Depositing User: | Perpustakaan Universitas Hayam Wuruk Perbanas |
| Date Deposited: | 15 Jan 2020 04:36 |
| Last Modified: | 15 Jan 2020 04:36 |
| URI: | http://eprints.perbanas.ac.id/id/eprint/6089 |
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