Pengaruh Reputasi, Kenyamanan, dan Daya Tarik Terhadap Keputusan Nasabah Memilih Produk Tabungan Simpedes Bank Rakyat Indonesia di Mojokerto

Karsa, Entin Diani (2017) Pengaruh Reputasi, Kenyamanan, dan Daya Tarik Terhadap Keputusan Nasabah Memilih Produk Tabungan Simpedes Bank Rakyat Indonesia di Mojokerto. Undergraduate thesis, STIE Perbanas Surabaya.

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Abstract

The purpose of this study is to determine the reputation, convenience, and attractiveness have a partially significant effect on the decision of BRI’s customer. The population of this study are customers in BRI Mojokerto who use saving simpedes. The sample uses 105 respondents which were selected based on the sampling technique used purposive sampling technique. The data used are primary data. Methods of data collection using a questionnaire with likert scale. Data were analyzed using analysis of Validy, Reliability Test, Descriptive, Classical Assumption Test, Linear and T test using SPSS 20 as analytical tool. Based on the calculations and the results of partial hypothesis, reputation known to have a significant positive effect, convenience has a significant positive effect, and attractiveness has a significant positive effect. Keyword : Reputation, Convenience, Attractiveness, and Product Saving Simpedes BRI

Item Type: Thesis (Undergraduate)
Subjects: 300 - SOCIAL SCIENCE > 332.12 - BANKS & BANKING
Divisions: Bachelor of Management
Depositing User: Perpustakaan STIE Perbanas Surabaya
Date Deposited: 10 Jan 2020 04:36
Last Modified: 10 Jan 2020 04:36
URI: http://eprints.perbanas.ac.id/id/eprint/5972

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