IRWANSYAH, ACHMAD (2014) PENGARUH CITRA MEREK,KUALITAS YANG DIRASA TERHADAP LOYALITAS MEREK KONSUMEN SEPEDA MOTOR SPORTS HONDAMEGAPRODI SURABAYA. Undergraduate thesis, STIE PERBANAS SURABAYA.
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Abstract
In recent years economic growth in Indonesia has been increasing. include well as consumer behavior is also evolving, lifestyle changes are the higher brain twisting Demand businesses to meet the desires and needs of the purpose of this study was to determine the effect of brand image, perceived quality on brand loyalty with multiple linear regression method in SPSS analytical tools to help, can result in the present study, there is a significant effect on brand image and perceived quality on brand loyalty in consumers motorcycles Honda mega pro sports, this study is located in Surabaya Indonesia Key words: brand image, percieved quality and brand loyalty
| Item Type: | Thesis (Undergraduate) |
|---|---|
| Subjects: | 600 - TECHNOLOGY > 650 - 659 MANAGEMENT & PUBLIC RELATIONS > 658 - GENERAL MANAGEMENT > 658.8 - MANAGEMENT OF MARKETING |
| Divisions: | Bachelor of Management |
| Depositing User: | Perpustakaan Universitas Hayam Wuruk Perbanas |
| Date Deposited: | 24 Feb 2017 06:30 |
| Last Modified: | 24 Feb 2017 06:30 |
| URI: | http://eprints.perbanas.ac.id/id/eprint/596 |
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