Pengaruh Persepsi Kegunaan, Kemudahan Penggunaan Dan Pengaruh Sosial Terhadap Keputusan Nasabah Dalam Menggunakan Internet Banking Bank Central Asia Di Mojokerto

Nugraha, Rega Arpilian (2017) Pengaruh Persepsi Kegunaan, Kemudahan Penggunaan Dan Pengaruh Sosial Terhadap Keputusan Nasabah Dalam Menggunakan Internet Banking Bank Central Asia Di Mojokerto. Undergraduate thesis, STIE Perbanas Surabaya.

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Abstract

One of electronic banking media which is provided by bank is internet banking. Internet banking is provided to ease the customers is doing banking transactions quickly and efficiently. This research aims to analyze the Effect of Perceived Usefulness, Ease of Use and Social Influence on Customer Decesions to Use Internet Banking of Bank Central Asia in Mojokerto. The sample used in this study are BCA customers in Mojokerto. The number of samples that was used 80 respondents obtained through questionnare. The techniques used is purposive sampling. Analysis tool used was SPPSS program 21.0 for windows. The result of the research shows the Perceived Usefulness affects significantly to Decesion of Use, The Ease of Use affects significantly to Decesion of Use and The Social Influence does not affects significantly to Decision of Use. Keywords : Perceived Usefulness, Ease of Use, Social Influence and Decision to Use Internet Banking

Item Type: Thesis (Undergraduate)
Subjects: 300 - SOCIAL SCIENCE > 332.12 - BANKS & BANKING
Divisions: Bachelor of Management
Depositing User: Magang Magang
Date Deposited: 18 Dec 2019 02:39
Last Modified: 18 Dec 2019 02:48
URI: http://eprints.perbanas.ac.id/id/eprint/5693

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