Pengaruh Persepsi Risiko, Kepercayaan, Dan Pencarian Informasi Terhadap Perilaku Pembelian Online Produk Pakaian Via Instagram Di Wilayah Surabaya

Yusuf, Fiqih Zaelani (2019) Pengaruh Persepsi Risiko, Kepercayaan, Dan Pencarian Informasi Terhadap Perilaku Pembelian Online Produk Pakaian Via Instagram Di Wilayah Surabaya. Undergraduate thesis, STIE Perbanas Surabaya.

[img]
Preview
Text
ARTIKEL ILMIAH.pdf

Download (888kB) | Preview
[img]
Preview
Text
COVER.pdf

Download (1MB) | Preview
[img]
Preview
Text
BAB I.pdf

Download (319kB) | Preview
[img]
Preview
Text
BAB II.pdf

Download (429kB) | Preview
[img] Text
BAB III.pdf
Restricted to Registered users only

Download (504kB)
[img] Text
BAB IV.pdf
Restricted to Registered users only

Download (701kB)
[img]
Preview
Text
BAB V.pdf

Download (302kB) | Preview
[img] Text
LAMPIRAN.pdf
Restricted to Registered users only

Download (2MB)

Abstract

This study aims to determine whether there is an influence between Perceived Risk, Trust, and Information Seeking for Online Buying Behavior Clothing Products Via Instagram in Surabaya Region. In this study using the Nonprobability Sampling method. This study used a questionnaire of 30 small samples and 74 large samples. The statistical tool used is SPSS 24. The results of this study indicate that risk perception and information search have a significant positive effect on online purchasing behavior. While trust does not significantly influence online buying behavior. Keywords : Perceived Risk, Trust, Information Seeking, Online Buying Behavior

Item Type: Thesis (Undergraduate)
Subjects: 600 - TECHNOLOGY > 658 - GENERAL MANAGEMENT > 658.8 - MANAGEMENT OF MARKETING
Divisions: Bachelor of Management
Depositing User: FIQIH ZAELANI YUSUF
Date Deposited: 02 Jan 2020 06:33
Last Modified: 02 Jan 2020 06:33
URI: http://eprints.perbanas.ac.id/id/eprint/5643

Actions (login required)

View Item View Item