Yusuf, Fiqih Zaelani (2019) Pengaruh Persepsi Risiko, Kepercayaan, Dan Pencarian Informasi Terhadap Perilaku Pembelian Online Produk Pakaian Via Instagram Di Wilayah Surabaya. Undergraduate thesis, STIE Perbanas Surabaya.
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Abstract
This study aims to determine whether there is an influence between Perceived Risk, Trust, and Information Seeking for Online Buying Behavior Clothing Products Via Instagram in Surabaya Region. In this study using the Nonprobability Sampling method. This study used a questionnaire of 30 small samples and 74 large samples. The statistical tool used is SPSS 24. The results of this study indicate that risk perception and information search have a significant positive effect on online purchasing behavior. While trust does not significantly influence online buying behavior. Keywords : Perceived Risk, Trust, Information Seeking, Online Buying Behavior
| Item Type: | Thesis (Undergraduate) |
|---|---|
| Subjects: | 600 - TECHNOLOGY > 650 - 659 MANAGEMENT & PUBLIC RELATIONS > 658 - GENERAL MANAGEMENT > 658.8 - MANAGEMENT OF MARKETING |
| Divisions: | Bachelor of Management |
| Depositing User: | FIQIH ZAELANI YUSUF |
| Date Deposited: | 02 Jan 2020 06:33 |
| Last Modified: | 02 Jan 2020 06:33 |
| URI: | http://eprints.perbanas.ac.id/id/eprint/5643 |
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