Pengaruh Nilai yang Dirasa,Kepercayaan,Kepuasan Pelanggan terhadap Niat Pembelian Kembali Produk Zara di Surabaya

Atmoko, Rendy Dwi (2019) Pengaruh Nilai yang Dirasa,Kepercayaan,Kepuasan Pelanggan terhadap Niat Pembelian Kembali Produk Zara di Surabaya. Undergraduate thesis, STIE Perbanas Surabaya.

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Abstract

Consumer satisfaction in choosing a brand also plays a role in modern lifestyles, so the desire to buy branded products also colors a person's lifestyle patterns. on a brand especially in fashion products. In these conditions, according to the data available at the top brand-award that is engaged in fashion in 2016 until 2018, it is known that ZARA's sales are in 4th place from 2018, and it can be interpreted that ZARA is having a problem. Based on data obtained from the sale of ZARA brand products in the past year, there was a decrease of 14.8%. So that this study aims to analyze whether there is an influence between perceived value, customer trust and satisfaction with the intention to repurchase ZARA products in Surabaya. The data obtained will be measured using a 5-point Likert scale from very positive to very negative gradations. Based on the results of data analysis and discussion, the conclusion of this study is the perceived value has a significant effect on repurchase intention.

Item Type: Thesis (Undergraduate)
Subjects: 600 - TECHNOLOGY > 658 - GENERAL MANAGEMENT > 658.8 - MANAGEMENT OF MARKETING
Divisions: Bachelor of Management
Depositing User: RENDY DWI ATMOKO
Date Deposited: 03 Dec 2019 04:21
Last Modified: 03 Dec 2019 04:21
URI: http://eprints.perbanas.ac.id/id/eprint/5628

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