SEJATI, LALU MUHAMMAD GALIH PRIA (2016) PERSEPSI RESIKO, KEMUDAHAN PENGGUNAAN, MANFAAT YANG DIRASAKAN DAN PENGARUH SOSIAL TERHADAP NIAT PENGGUNA INTERNET BANKING PADA NASABAH BANK MANDIRI SURABAYA. Undergraduate thesis, STIE PERBANAS SURABAYA.
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Abstract
Banking industry effect the competitive rivalry between banks. Therefore, it needs a strategy to win the competition and to get customers. Therefore, the purpose of this study was to determine the effect of the use of internet banking intentions that seen from the perception of risk, ease of use, perceived benefits and social influence on the intention of use of Mandiri Bank in the Surabaya City. This study was conducted in Surabaya city by taking a sample of 100 respondents with using judgment sampling method, so that the sample taken is on specified criteria. Data collection is using questionnaire, an instrument with a 5-point Likert scale. Hypothesis testing is done by multiple linear regression. In conclusion, ease of use, and the social effects of the use of internet banking intentions has significantly positive effect, while the perception of risk and the perceived benefits of the use of internet banking intentions have significantly negative effect. Keywords : perceived risk, perceived ease of use, perceived usefulness, social infuelnce
| Item Type: | Thesis (Undergraduate) |
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| Subjects: | 300 - SOCIAL SCIENCE > 330 - 339 ECONOMICS > 332 - FINANCIAL ECONOMICS > 332.12 - BANKS & BANKING |
| Divisions: | Bachelor of Management |
| Depositing User: | Perpustakaan Universitas Hayam Wuruk Perbanas |
| Date Deposited: | 21 Feb 2017 04:54 |
| Last Modified: | 23 Nov 2017 03:26 |
| URI: | http://eprints.perbanas.ac.id/id/eprint/554 |
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