Search for collections on Perbanas Institutional Repository

PENGARUH KEPRIBADIAN MEREK TERHADAP EKUITAS MEREK YANG DIMEDIASI OLEH CITRA MEREK PADA KONSUMEN COKLAT SILVERQUEEN DI SURABAYA

INDRAPRASTHA, ERSA SATRIYAWAN (2015) PENGARUH KEPRIBADIAN MEREK TERHADAP EKUITAS MEREK YANG DIMEDIASI OLEH CITRA MEREK PADA KONSUMEN COKLAT SILVERQUEEN DI SURABAYA. Undergraduate thesis, STIE Perbanas Surabaya.

[img]
Preview
Text
ERSA SATRIYAWAN INDRAPRASTHA_8271_ARTIKEL ILMIAH.pdf

Download (735kB) | Preview
[img]
Preview
Text
ERSA SATRIYAWAN INDRAPRASTHA_8271_Cover.pdf

Download (961kB) | Preview
[img]
Preview
Text
ERSA SATRIYAWAN INDRAPRASTHA_8271_BAB I.pdf

Download (138kB) | Preview
[img]
Preview
Text
ERSA SATRIYAWAN INDRAPRASTHA_8271_BAB II.pdf

Download (157kB) | Preview
[img]
Preview
Text
ERSA SATRIYAWAN INDRAPRASTHA_8271_BAB III.pdf

Download (268kB) | Preview
[img]
Preview
Text
ERSA SATRIYAWAN INDRAPRASTHA_8271_BAB IV.pdf

Download (511kB) | Preview
[img]
Preview
Text
ERSA SATRIYAWAN INDRAPRASTHA_8271_BAB V.pdf

Download (130kB) | Preview
[img]
Preview
Text
ERSA SATRIYAWAN INDRAPRASTHA_8271_LAMPIRAN.pdf

Download (1MB) | Preview

Abstract

This research examines about the effect of brand personality on brand equity is mediated by the brand image of the SilverQueen chocolate consumer. The purpose of this study to find out the direct and indirect relationship amongst the brand personality on brand equity. The result showed that indicated a indirect relationship brand personality on brand equity is mediated by the brand image. The brand image of SilverQueen chocolate is very strong so that it can increase the value contained in the product. The silverQueen company should use variable and perform the different strategy so that their products cold be more desirable in the market. Keywords : SilverQueen Chocolate, Brand Personality, Brand image, Brand Equity

Item Type: Thesis (Undergraduate)
Subjects: 600 - TECHNOLOGY > 658 - GENERAL MANAGEMENT
600 - TECHNOLOGY > 658 - GENERAL MANAGEMENT > 658.83 - MARKET RESEARCH
Divisions: Bachelor of Management
Depositing User: Perpustakaan Universitas Hayam Wuruk Perbanas Surabaya
Date Deposited: 20 Jul 2016 08:20
Last Modified: 20 Jul 2016 08:20
URI: http://eprints.perbanas.ac.id/id/eprint/55

Actions (login required)

View Item View Item