Pengaruh Harga, Kualitas Layanan, Dan Promosi Terhadap Kepuasan Pelanggan Grab Bike Di Surabaya

Fatimah, Riska (2019) Pengaruh Harga, Kualitas Layanan, Dan Promosi Terhadap Kepuasan Pelanggan Grab Bike Di Surabaya. Undergraduate thesis, STIE Perbanas Surabaya.

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Abstract

Price, service quality and promotion are important factors in measuring customer satisfaction. Great management and strategies are needed to increase Grab Bike customer satisfaction in Surabaya. However, in its realization there are still obstacles. The purpose of this study is to analyze and test the effect of price, service quality and promotion on Grab Bike customer satisfaction in Surabaya.This study uses a survey method by distributing questionnaires. The population of this study is Grab Bike customers in Surabaya whose number is unlimited, where 96 people are sampled.The analytical method used is multiple regression analysis with the hypothesis test that is t test and F test. The results of this study indicate that the price does not significantly influence customer satisfaction. But service quality and promotion have a significant effect on customer decisions. Keywords: Price, Service Quality, Promotion and Customer Satisfaction

Item Type: Thesis (Undergraduate)
Subjects: 600 - TECHNOLOGY > 658 - GENERAL MANAGEMENT > 658.8 - MANAGEMENT OF MARKETING
Divisions: Bachelor of Management
Depositing User: RISKA FATIMAH
Date Deposited: 20 Nov 2019 03:58
Last Modified: 20 Nov 2019 03:58
URI: http://eprints.perbanas.ac.id/id/eprint/5447

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