Pengaruh Rasa Memiliki dan Kewajiban Moral Terhadap Niat eWOM, eWOM dan Penciptaan Nilai Bersama Produk Merek Meccanism Pada Marketplace Shopee

Nugraha, Fais Adi (2019) Pengaruh Rasa Memiliki dan Kewajiban Moral Terhadap Niat eWOM, eWOM dan Penciptaan Nilai Bersama Produk Merek Meccanism Pada Marketplace Shopee. Undergraduate thesis, STIE Perbanas Surabaya.

[img]
Preview
Text
ARTIKEL ILMIAH.pdf

Download (837kB) | Preview
[img]
Preview
Text
COVER.pdf

Download (634kB) | Preview
[img]
Preview
Text
BAB I.pdf

Download (246kB) | Preview
[img]
Preview
Text
BAB II.pdf

Download (228kB) | Preview
[img] Text
BAB III.pdf
Restricted to Registered users only

Download (256kB)
[img] Text
BAB IV.pdf
Restricted to Registered users only

Download (300kB)
[img]
Preview
Text
BAB V.pdf

Download (100kB) | Preview
[img] Text
LAMPIRAN.pdf
Restricted to Registered users only

Download (1MB)

Abstract

The purpose of this research is to assess sense of belonging influence and moral obligation toward eWOM intention, eWOM, and value co creation toward Meccanism Brand product in Shopee marketplace. To achieve those purpose, the questionnaire was developed with item measurement, which seizes the construct of the variable. This study used 200 participants and questionnaire used in collecting the data. Sampling technique that used in this study was purposive sampling on product buyer of Meccanism Brand in Shopee. The results showed that sense of belonging and moral obligation had considerable positive effect on eWOM intention, eWOM intention affected notably positive toward eWOM, and eWOM had a constructive effect toward value co creation on Meccanism Brand product in Shopee marketplace.Keywords : Sense Of Belonging, Moral Obligation, eWOM Intention, eWOM And Value Co Creation

Item Type: Thesis (Undergraduate)
Subjects: 600 - TECHNOLOGY > 658 - GENERAL MANAGEMENT > 658.8 - MANAGEMENT OF MARKETING
Divisions: Bachelor of Management
Depositing User: FAIS ADI NUGRAHA
Date Deposited: 29 Nov 2019 02:43
Last Modified: 29 Nov 2019 02:43
URI: http://eprints.perbanas.ac.id/id/eprint/5439

Actions (login required)

View Item View Item