Suyudi, Erfan (2019) Pengaruh Suasana Toko, Citra Toko, dan Persepsi Harga terhadap Niat Beli di Toko Matahari Department Store Surabaya. Undergraduate thesis, STIE Perbanas Surabaya.
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Abstract
The atmosphere of the store is a situation or atmosphere of the store which can indirectly affect the buying intention of the consumer. The atmosphere of the store can affect the feelings or mood of consumers who visit the store so that it affects the intention to make a purchase. Store image is a local conceptualization that is expected to be able to relate to shopping activities in a particular store. Price perception is a person's view of the suitability of the price of the product and the price of the product for the financial capacity to obtain the product. Purchase intention is a tangible form of thought from several brands available in a certain period of time. The purpose of this study was to determine the effect of Store Atmosphere, Store Image and Price Perception on Purchase Intention at Matahari Department Store. In this study, the sample used is a small sample with a total of 30 questionnaires and a large sample of 74 questionnaires. And the total sample used is 104 questionnaires, with data processing using SPSS 16.00. And the results of this study are as follows: a) the atmosphere of the store has a significant positive effect on Purchase Intention at Matahari Department Stores, b) Store Image has negative no significant effect on Purchase Intention at the Matahari Department Store, c) Perceived Price has no significant effect on Purchase Intention at Matahari Department Store and d) The atmosphere of the Store, Store Image and Perceived Price together does not affect the Purchase Intention at Matahari Department Store.
| Item Type: | Thesis (Undergraduate) |
|---|---|
| Subjects: | 600 - TECHNOLOGY > 650 - 659 MANAGEMENT & PUBLIC RELATIONS > 658 - GENERAL MANAGEMENT > 658.8 - MANAGEMENT OF MARKETING |
| Divisions: | Bachelor of Management |
| Depositing User: | ERFAN SUYUDI |
| Date Deposited: | 26 Nov 2019 07:42 |
| Last Modified: | 26 Nov 2019 07:42 |
| URI: | http://eprints.perbanas.ac.id/id/eprint/5318 |
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