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PENGARUH PERSEPSI HARGA, PERSEPSI KUALITAS, PERSEPSI RISIKO TERHADAP NIAT PEMBELIAN PRODUK MEREK TOKO INDOMARET DI SURABAYA

FERNANDA, INGGRID VIO (2016) PENGARUH PERSEPSI HARGA, PERSEPSI KUALITAS, PERSEPSI RISIKO TERHADAP NIAT PEMBELIAN PRODUK MEREK TOKO INDOMARET DI SURABAYA. Undergraduate thesis, STIE Perbanas Surabaya.

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ARTIKEL ILMIAH.pdf

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Abstract

In an effort to improve the competitiveness of companies in the market that is growing more and more store brand products. This study aimed to describe and analyze the effect of the variables perception price, perception quality, and perceived risk on purchase intention. independent variables that support this research is the perception price, perception quality, and perception of risk, while the dependent variable is purchase intention. And case studies in Surabaya. The number of respondents in this study was 120 respondents. The analysis used linear regression and analysis tools SPSS version 17.00. The results of this study is the perception of price and perception quality significantly influence purchase intention. And the perception of risk does not significantly influence purchase intention. Keywords : Perception Price , Perception Quality, And Perception Of Risk, And Purchase Intention

Item Type: Thesis (Undergraduate)
Subjects: 600 - TECHNOLOGY > 658 - GENERAL MANAGEMENT
600 - TECHNOLOGY > 658 - GENERAL MANAGEMENT > 658.83 - MARKET RESEARCH
Divisions: Bachelor of Management
Depositing User: Perpustakaan Universitas Hayam Wuruk Perbanas Surabaya
Date Deposited: 19 Jul 2016 11:43
Last Modified: 19 Jul 2016 11:43
URI: http://eprints.perbanas.ac.id/id/eprint/48

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