Pengaruh Media Sosial Terhadap Minat Beli Konsumen Wardah Kosmetik Di Surabaya Dengan Mediasi Sikap Merek

Astutik, Yuli (2019) Pengaruh Media Sosial Terhadap Minat Beli Konsumen Wardah Kosmetik Di Surabaya Dengan Mediasi Sikap Merek. Undergraduate thesis, STIE Perbanas Surabaya.

[img]
Preview
Text
ARTIKEL ILMIAH.pdf

Download (1MB) | Preview
[img]
Preview
Text
COVER.pdf

Download (1MB) | Preview
[img]
Preview
Text
BAB I PENDAHULUAN.pdf

Download (439kB) | Preview
[img]
Preview
Text
BAB II TINJAUAN PUSTAKA.pdf

Download (802kB) | Preview
[img] Text
BAB III METODE PENELITIAN.pdf
Restricted to Registered users only

Download (471kB)
[img] Text
BAB IV GAMBARAN SUBJEK PENELITIAN DAN ANALISIS DATA.pdf
Restricted to Registered users only

Download (804kB)
[img]
Preview
Text
BAB V PENUTUP dan DAFTAR PUSTAKA.pdf

Download (426kB) | Preview
[img] Text
LAMPIRAN.pdf
Restricted to Registered users only

Download (961kB)

Abstract

The purpose of this study is to determine the influence of social media on the buying interest of consumers in cosmetics in surabaya by mediating brand attitude. The number of respondents from this study is 100 respondents, data analysis technique are used pls (partial least square). The result of the study explained that social media had a significant in direct effect on buying interest, social media had a positive influence on brand attitudes, brand attitudes had a significant effect on consumers buying interest in cosmetic wardah, and brand attitudes could parcially mediate social media toward consumers” buying interest in cosmetics. The result of this study are expected to make the community more aware of the usefulness of social media more effectively and efficiently in the cosmetics divition in surabaya. So that consumers do not need to be afraid of the information provided and travel time to make a purchase. Keyword: Social Media, Brand Attitude, Buying Interest

Item Type: Thesis (Undergraduate)
Subjects: 600 - TECHNOLOGY > 658 - GENERAL MANAGEMENT > 658.8 - MANAGEMENT OF MARKETING
Divisions: Bachelor of Management
Depositing User: Perpustakaan STIE Perbanas Surabaya
Date Deposited: 23 Sep 2019 02:02
Last Modified: 23 Sep 2019 02:02
URI: http://eprints.perbanas.ac.id/id/eprint/4668

Actions (login required)

View Item View Item