Rofiq, Ainur (2018) PENGARUH SUASANA WEB DAN KEAMANAN TERHADAP KEPUASAN ATAS WEB DAN DAMPAKNYA PADA NIAT PEMBELIAN KONSUMEN PADA LAZADA DI SURABAYA. Undergraduate thesis, STIE Perbanas Surabaya.
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Abstract
The purpose of this study was to investigate the effect of web atmosphere andsecurity on web satisfaction and its impact on consumer purchase intentionsLazada in Surabaya. The research used Partial Least Square Structual EquationModeling (PLS-SEM) analysis technique. The questionnaire was filled in byrespondents who had visited the lazada website in Surabaya. The results of thisstudy that the results of this study show that Web Information, Web Entertainment,Effectiveness of Content Information, Navigation and Security have a significantinfluence on Web Satisfaction. Web Satisfaction also has a significant effect onPurchase Intention Keywords: web atmosphere, web satisfaction and purchase intention
| Item Type: | Thesis (Undergraduate) |
|---|---|
| Subjects: | 600 - TECHNOLOGY > 650 - 659 MANAGEMENT & PUBLIC RELATIONS > 658 - GENERAL MANAGEMENT > 658.8 - MANAGEMENT OF MARKETING |
| Divisions: | Bachelor of Management |
| Depositing User: | Perpustakaan Universitas Hayam Wuruk Perbanas |
| Date Deposited: | 14 Mar 2019 03:19 |
| Last Modified: | 14 Mar 2019 03:19 |
| URI: | http://eprints.perbanas.ac.id/id/eprint/4213 |
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