Fauzziyah, Naala Nur (2018) PENGARUH ORIENTASI FASHION DAN KEPRIBADIAN PUSAT PERBELANJAAN TERHADAP NILAI PEMBELANJAAN KONSUMEN DAN NIAT BERLANGGANAN DI PUSAT PERBELANJAAN PAKUWON MALL SURABAYA. Undergraduate thesis, STIE Perbanas Surabaya.
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Abstract
This study discusses the effect of the fashion orientation of Pakuwon Mall Surabaya and fashion orientation that is owned by someone on their shopping value and mall patronage intention. In this study, the analysis technique using Partial Least Square Structural Equation Modeling (PLS-SEM). The results of this study revealed that there is a significant influence of fashion orientation that existed at the Pakuwon mall Surabaya and mall personality visitors towards their shopping value and the mall patronage intention so that mall management must notice to the response that given from visitors. Keyword: Fashion Orientation; Mall Personality; Shopping Value; Mall Patronage Intention
| Item Type: | Thesis (Undergraduate) |
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| Subjects: | 600 - TECHNOLOGY > 650 - 659 MANAGEMENT & PUBLIC RELATIONS > 658 - GENERAL MANAGEMENT > 658.8 - MANAGEMENT OF MARKETING |
| Divisions: | Bachelor of Management |
| Depositing User: | Perpustakaan Universitas Hayam Wuruk Perbanas |
| Date Deposited: | 14 Mar 2019 02:07 |
| Last Modified: | 14 Mar 2019 02:07 |
| URI: | http://eprints.perbanas.ac.id/id/eprint/4208 |
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