PENGARUH HARAPAN USAHA, HARAPAN KINERJA, EFIKASI DIRI DAN KEPERCAYAAN YANG DIMEDIASI OLEH KEPUASAAN PELANGGAN TERHADAP NIAT PEMBELIAN ULANG MELALUI APLIKASI TOKOPEDIA DI SURABAYA

Danantio, Yuan (2018) PENGARUH HARAPAN USAHA, HARAPAN KINERJA, EFIKASI DIRI DAN KEPERCAYAAN YANG DIMEDIASI OLEH KEPUASAAN PELANGGAN TERHADAP NIAT PEMBELIAN ULANG MELALUI APLIKASI TOKOPEDIA DI SURABAYA. Undergraduate thesis, STIE Perbanas Surabaya.

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Abstract

This study aims to determine and analyze the influence of business expectations, performance expectations, self-efficacy and trust mediated by customer satisfaction with the intention to repurchase through the Tokopedia application in Surabaya. This research is a quantitative study that uses questionnaires as data sources. The sample in this study were 100 respondents who had Tokopedia and had at least once traded in Tokopedia. Data analysis technique uses partial least square analysis with Warp-PLS version 6.0. The results showed that business expectations had no significant effect on repurchase intention mediated by customer satisfaction. Keywords: Effort Expectancy, Performance Expectancy, Self-Efficacy, Trust, Customer Satisfaction, Repurchase Intention

Item Type: Thesis (Undergraduate)
Subjects: 600 - TECHNOLOGY > 658 - GENERAL MANAGEMENT > 658.8 - MANAGEMENT OF MARKETING
Divisions: Bachelor of Management
Depositing User: Perpustakaan STIE Perbanas Surabaya
Date Deposited: 13 Mar 2019 03:22
Last Modified: 13 Mar 2019 03:22
URI: http://eprints.perbanas.ac.id/id/eprint/4188

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