Soamole, Muhammad Rizal (2018) ANALISIS PENGARUH PERSEPSI KEGUNAAN, PERSEPSI KREDIBILITAS DAN PERSEPSI BIAYA TERHADAP NIAT MENGGUNAKAN MOBILE BANKING BANK BNI SURABAYA. Undergraduate thesis, STIE Perbanas Surabaya.
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Abstract
This study examined of the effect of perceived usefulness, perceived credibility and perceived cost of intention to use mobile banking BNI Bank in Surabaya. The method used in this study is to use multiple linear regression analysis with the help of SPSS 20.0 for Windows. The Methods of data collection using questionnaires. Measurements use a Likert scale with a scale of one to five. This research was conducted in the city of Surabaya with a bank customer population is BNI Bank in Surabaya with a minimum age of 17 years, the population of this study is the customers of BNI Bank in Surabaya and the number of samples used is 150 respondents. The sampling technique uses purposive sampling. The findings in this study simultaneously show that the variables of perceived usefulness, perception credibility and perception costs (independent) together have a significant effect on the intention variable using mobile banking BNI Bank (dependent) in Surabaya. The findings of this study partially show that the variables of perceived usefulness and perceived cost (independent) show a significant positive effect on the intention variable to use mobile banking BNI Bank in Surabaya, and for the perception of credibility variable does not show a significant effect on the variable intention to use mobile banking BNI Bank in Surabaya. Keyword : perceived usefulness, perceived credibility, perceived cost, intention to use
| Item Type: | Thesis (Undergraduate) |
|---|---|
| Subjects: | 600 - TECHNOLOGY > 650 - 659 MANAGEMENT & PUBLIC RELATIONS > 658 - GENERAL MANAGEMENT > 658.8 - MANAGEMENT OF MARKETING |
| Divisions: | Bachelor of Management |
| Depositing User: | Perpustakaan Universitas Hayam Wuruk Perbanas |
| Date Deposited: | 13 Mar 2019 03:05 |
| Last Modified: | 13 Mar 2019 03:05 |
| URI: | http://eprints.perbanas.ac.id/id/eprint/4186 |
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