PENGETAHUAN KEUANGAN, SIKAP MONETER TERHADAP ASURANSI DAN PENGARUHNYA TERHADAP KEPUTUSAN MEMBELI ASURANSI DENGAN KECENDERUNGAN MEMBELI SEBAGAI VARIABEL MEDIASI

Krisanti, Hanifi (2018) PENGETAHUAN KEUANGAN, SIKAP MONETER TERHADAP ASURANSI DAN PENGARUHNYA TERHADAP KEPUTUSAN MEMBELI ASURANSI DENGAN KECENDERUNGAN MEMBELI SEBAGAI VARIABEL MEDIASI. Undergraduate thesis, STIE Perbanas Surabaya.

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Abstract

The aim of this study is to examine the influence of financial knowledge and monetary attitude on insurance purchasing decision with the inclination to purchase as mediation variable. The number of respondents from this study are295 respondents which have criteria such as having insurance and being a decision maker to buy insurance and live in Surabaya, Gresik and Tuban. The technique to analyze the data use Partial Least Square Structural Equation Modeling (PLS-SEM) by using PLS 6.0 program. The results of this study explain thatfinancial knowledgeand monetary attitude have a significant positive influence on insurance purchasing decision,while the inclination to purchase can mediate the influence of monetary attitude on insurance purchasing decision. Keywords : financial knowledge,monetary attitude, inclination to purchase, insurance purchasing decision

Item Type: Thesis (Undergraduate)
Subjects: 600 - TECHNOLOGY > 657 - ACCOUNTING > 657.042 - FINANCIAL ACCOUNTING
Divisions: Bachelor of Management
Depositing User: Perpustakaan STIE Perbanas Surabaya
Date Deposited: 12 Mar 2019 04:41
Last Modified: 12 Mar 2019 04:41
URI: http://eprints.perbanas.ac.id/id/eprint/4181

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