Efektivitas pemberian program undian berhadiah terhadap loyalitas nasabah tabungan Di pt bank rakyat indonesia Cabang sidoarjo

Sholihah, Devi Mar'atus (2018) Efektivitas pemberian program undian berhadiah terhadap loyalitas nasabah tabungan Di pt bank rakyat indonesia Cabang sidoarjo. Diploma thesis, STIE PERBANAS SURABAYA.

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Abstract

The background of this research is loyalty is an important thing that must be noticed by the bank to interest a new customers to be regular customer or retain every customers aims to confront the competition which is very competitive in the banking world. Therefore, effectiveness awarding of prize lottery program plays very important role in customers loyalty. The purpose of this study is to discuss the issues of : the terms of awarding prize lottery program in PT Bank Rakyat Indonesia Branch Sidoarjo, the procedure of awarding prize lottery program, the types of awarding prizes lottery program, the mechanism of implementation of the awarding prize lottery program, the awarding prize lottery program has been effective against the loyalty of the savings customer. In this research is using data collection methods are : interview and questionnaire methods. The result of research in PT Bank Rakyat Indonesia in effectiveness of awarding prize lottery program in increasing customer loyalty of saving is needed by the bank because of development or not of a bank is depends on their customers. The implementation of this research is PT Bank Rakyat Indonesia Branch Sidoarjo can increase customer by maintaining security and comfort of customer, giving confidence to customer will increase customer loyalty. Keywords : Effectiveness Awarding of Prize Lottery Program, Loyalty, Saving

Item Type: Thesis (Diploma)
Subjects: 600 - TECHNOLOGY > 658 - GENERAL MANAGEMENT
Divisions: Finance and Banking Diploma > Practice Working Report
Depositing User: Perpustakaan STIE Perbanas Surabaya
Date Deposited: 25 Jan 2019 07:12
Last Modified: 16 Oct 2019 05:48
URI: http://eprints.perbanas.ac.id/id/eprint/4159

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