Search for collections on Perbanas Institutional Repository

PENGARUH KEPUASAN PELANGGAN , KEPERCAYAAN MEREK , CITRA MEREK TERHADAP LOYALITAS MEREK PADA PEMAKAIAN SHAMPO PANTENE DI SURABAYA

RAUF, Nuzmerini (2016) PENGARUH KEPUASAN PELANGGAN , KEPERCAYAAN MEREK , CITRA MEREK TERHADAP LOYALITAS MEREK PADA PEMAKAIAN SHAMPO PANTENE DI SURABAYA. Undergraduate thesis, STIE Perbanas Surabaya.

[img]
Preview
Text
ARTIKEL ILMIAH.pdf

Download (605kB) | Preview
[img]
Preview
Text
BAB I.pdf

Download (80kB) | Preview
[img]
Preview
Text
BAB II.pdf

Download (160kB) | Preview
[img] Text
BAB III.pdf
Restricted to Registered users only

Download (180kB)
[img] Text
BAB IV.pdf
Restricted to Registered users only

Download (340kB)
[img]
Preview
Text
BAB V.pdf

Download (182kB) | Preview
[img]
Preview
Text
COVER.pdf

Download (318kB) | Preview
[img] Text
LAMPIRAN.pdf
Restricted to Registered users only

Download (1MB)

Abstract

In this research article we have examined the Effect of Customer Satisfaction, Brand Trust, Brand Image on Brand Loyalty of the users of Pantene shampoo and effect relationship has been established between customer brand loyalty, customer satisfaction, brand trust, brand image. The data was collected from 100 respondent at Surabaya City of Indonesia. Results are analyzed through Multiple Regresi Analysis. Linear regression was also applied between independent variable and dependent variable. Conclusions of this research article is customer satisfaction, brand image, and brand trust together (Simultaneously) has sign cant influence on brand loyalty. This is evidenced from coefficient of determination (r2) has a value not less than zero and not more than one. Keywords : Customer Satisfaction, Brand Trust, Brand Image, Brand Loyalty.

Item Type: Thesis (Undergraduate)
Subjects: 300 - SOCIAL SCIENCE > 332.6 - INVESTMENT
600 - TECHNOLOGY > 658 - GENERAL MANAGEMENT > 658.8 - MANAGEMENT OF MARKETING
Divisions: Bachelor of Management
Depositing User: Perpustakaan Universitas Hayam Wuruk Perbanas Surabaya
Date Deposited: 10 Nov 2016 02:12
Last Modified: 10 Nov 2016 02:12
URI: http://eprints.perbanas.ac.id/id/eprint/413

Actions (login required)

View Item View Item