Pengaruh pengetahuan keuangan, pengalaman positif, Kompetensi terhadap keputusan membeli asuransi Dengan kecenderungan membeli Sebagai variabel mediasi

Luthfianto, Dwiki (2018) Pengaruh pengetahuan keuangan, pengalaman positif, Kompetensi terhadap keputusan membeli asuransi Dengan kecenderungan membeli Sebagai variabel mediasi. Undergraduate thesis, STIE PERBANAS SURABAYA.

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Abstract

The aim of this study is to examine the influence of financial knowedge, positive experience and competency on insurance purchasing decision with the inclination to purchase as mediation variable. The number of respondents from this study are 295 respondents which have criteria such as having insurance and being a decision maker to buy insurance and live in Surabaya, Gresik and Tuban. The technique to analyze the data use Partial Least Square Structural Equation Modeling (PLS-SEM) by using PLS 6.0 program. The results of this study explain that financial knowledge, positive experience and competency have a significant positive influence on insurance purchasing decision, while the inclination to purchase can mediate the influence of competency and positive experience on insurance purchasing decision. Keywords : financial knowledge, competency, positive experience, inclination to purchase, insurance purchasing decision

Item Type: Thesis (Undergraduate)
Subjects: 600 - TECHNOLOGY > 658 - GENERAL MANAGEMENT
600 - TECHNOLOGY > 658 - GENERAL MANAGEMENT > 658.15 - FINANCIAL MANAGEMENT
Divisions: Bachelor of Management
Depositing User: Perpustakaan STIE Perbanas Surabaya
Date Deposited: 21 Jan 2019 01:40
Last Modified: 21 Jan 2019 01:40
URI: http://eprints.perbanas.ac.id/id/eprint/4079

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