Sekarsari, Larasati Ayu (2018) Hubungan Antara Restaurant Image, Perceived Value, Customer Satisfaction, Dan Behavioral Intention. KINERJA, 15 (2). pp. 108-119. ISSN 1907-3011
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Abstract
The purpose of this research is to explain the relationships among restaurant image, perceived value, customer satisfaction, and behavioral intentions in casual dining restaurant in Surabaya . The total samples of 200 consumers who had dined at a casual dining restaurant in Surabaya as respondend on this study, collected using purposive sampling technique with the following criteria: (1) consumers who had dined at a casual dining restaurant in S urabaya ; and (2) have at least 17 years . Data analysis techniques used in this study is Partial Least Square (PLS) with SmartPLS 2.0. The results of this study indicate that (1) overall restaurant image significantly influences perceived value e ; (2) overal l restaurant image and perceived value had a significant role in influencing customer satisfaction; (3) the results of this study also showed that customer satisfaction is significantly mediate the relationship between restaurant image, perceived value , and behavioral intention. Keywords: restaurant image ; perceived value ; customer satisfaction behavioral intention ; casual dining restaurant
| Item Type: | Article |
|---|---|
| Subjects: | 600 - TECHNOLOGY > 650 - 659 MANAGEMENT & PUBLIC RELATIONS > 658 - GENERAL MANAGEMENT > 658.83 - MARKET RESEARCH |
| Divisions: | Lecturer |
| Depositing User: | Perpustakaan Universitas Hayam Wuruk Perbanas |
| Date Deposited: | 05 Dec 2018 04:31 |
| Last Modified: | 17 Jun 2019 00:22 |
| URI: | http://eprints.perbanas.ac.id/id/eprint/3642 |
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