Pengaruh religiusitas terhadap sikap konsumen muslim di surabaya dan niat menabung di bank syariah

Ar Rasyid Pahlevy, Erick (2018) Pengaruh religiusitas terhadap sikap konsumen muslim di surabaya dan niat menabung di bank syariah. Undergraduate thesis, STIE PERBANAS SURABAYA.

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Abstract

This study aims to examine the influence of religiosity on the attitude of Muslim consumers in Surabaya and the intention of saving in Syariah banks. The variables studied in this research are Religiusity, Consumer Attitudes, and Intention to Buy, to the object of analysis of Syariah bank savings products. This research was conducted in Surabaya with the final sample of 112 respondents by using data collection method through questionnaires distribution. The type of research used in this study is descriptive research using a quantitative approach. Descriptive analysis technique in this research is done by using SPSS 16.0, while statistical analysis with SEM method is done using warpPLS 6.0. The result of research shows that Religiosity have positive but not significant effect on Saving Intention in Syariah Bank, Religiosity has a significant positive effect on Attitude toward Syariah bank savings, and Attitudes have a significant positive effect on the intention to save in Syariah bank. Attitudes proved to have full mediation regarding the relationship between the religiosity of respondents and their intention to save in Sharia banks. Keywords: Religiosity, Consumer Attitudes, Intention to Buy, Syariah Bank Savings

Item Type: Thesis (Undergraduate)
Subjects: 300 - SOCIAL SCIENCE > 332.12 - BANKS & BANKING
Divisions: Bachelor of Management
Depositing User: Perpustakaan STIE Perbanas Surabaya
Date Deposited: 30 Oct 2018 00:38
Last Modified: 30 Oct 2018 00:38
URI: http://eprints.perbanas.ac.id/id/eprint/3590

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