Yudi Prastiawan, Mochamad (2018) Pengaruh literasi keuangan & persepsi individu terhadap kesadaran berasuransi dengan locus of control sebagai variabel mediasi. Undergraduate thesis, STIE PERBANAS SURABAYA.
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Abstract
Life insurance awareness is highly required for an individual to protect himself and minimalize uncertainty in the future. If it does not minimalized properly, the risk of early death will leads to income loss. The insurance awareness is affected by factors such as financial literacy, individual perception and locus of control. The research aims to discover effect of financial literacy & individual perception on life insurance awareness and the role of locus of control in which mediated the effects toward life insurance awareness. The research was undertaken in Surabaya and Sidoarjo areas. 152 sample numbers took including those who owning insurance and those who do not using non-probability sampling specifically purposive sampling and convenience sampling methods. Data collected using questionnaire. Partial least square (PLS) was employed as analysis technique. Result of analysis shows that financial literacy affect significantly positive on life insurance awareness and individual perception also affect significantly positive on life insurance awareness. Furthermore, locus of control affects on insurance awareness in Surabaya and Sidoarjo. This shows that the higher financial literacy and individual perception plus good self-control, the higher awareness of a person in applying life insurance. Keywords : Financial Literacy, Individual Perception, Locus of Control, Life Insurance Awareness
| Item Type: | Thesis (Undergraduate) |
|---|---|
| Subjects: | 600 - TECHNOLOGY > 650 - 659 MANAGEMENT & PUBLIC RELATIONS > 658 - GENERAL MANAGEMENT > 658.15 - FINANCIAL MANAGEMENT |
| Divisions: | Bachelor of Management |
| Depositing User: | Perpustakaan Universitas Hayam Wuruk Perbanas |
| Date Deposited: | 29 Oct 2018 04:12 |
| Last Modified: | 29 Oct 2018 04:12 |
| URI: | http://eprints.perbanas.ac.id/id/eprint/3570 |
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