Pengaruh faktor demografi, overconfidence dan mental accounting terhadap keputusan berinvestasi

Riski Pratami, Riya (2018) Pengaruh faktor demografi, overconfidence dan mental accounting terhadap keputusan berinvestasi. Undergraduate thesis, STIE PERBANAS SURABAYA.

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Abstract

Many factors can affect investors when makin an investment decision, there are demographic factors (gender, age, education, occupation, income), overconfidence and mental accounting. Those factors thought have a influence on investment decisions, one of them is bank account and real asset. The purpose of this study was to examine the influence of demographic factors, overconfidence and mental accounting on investment decisions. The object of this study is that investors either invest funds in bank account and real asset in the city of Surabaya and Sidoarjo. Foundly sampling using purposive sampling methods. Data collected through survey method using questionnaire instruments of research. To answer the problem and test the hypothesis, the researcher used descriptive analysis and statistical test by using multiple regression analysis. The result of this study showed that demographic factors (gender and income) and overconfidence have a significant influence on investment decisions. Meanwhile, mental accounting have no a significant influence on investment decisions. Keywords : Demographic factors, overconfidence, mental accounting, investment decisions

Item Type: Thesis (Undergraduate)
Subjects: 600 - TECHNOLOGY > 657 - ACCOUNTING > 657.042 - FINANCIAL ACCOUNTING
Divisions: Bachelor of Management
Depositing User: Perpustakaan STIE Perbanas Surabaya
Date Deposited: 26 Oct 2018 03:11
Last Modified: 26 Oct 2018 03:11
URI: http://eprints.perbanas.ac.id/id/eprint/3519

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