PENGARUH TEKNOLOGI LAYANAN MANDIRI, TAKTIK PEMASARAN RELASIONAL, HUBUNGAN PEMASARAN TERHADAP LOYALITAS NASABAH DENGAN MEDIASI KEPUASAN NASABAH DALAM PENGGUNAAN MOBILE BANKING BANK BRI DI MAKASSAR

KRIESNANDA, PRISKA AYU (2017) PENGARUH TEKNOLOGI LAYANAN MANDIRI, TAKTIK PEMASARAN RELASIONAL, HUBUNGAN PEMASARAN TERHADAP LOYALITAS NASABAH DENGAN MEDIASI KEPUASAN NASABAH DALAM PENGGUNAAN MOBILE BANKING BANK BRI DI MAKASSAR. Undergraduate thesis, STIE PERBANAS SURABAYA.

[img]
Preview
Text
ARTIKEL ILMIAH.pdf

Download (770kB) | Preview
[img]
Preview
Text
COVER.pdf

Download (750kB) | Preview
[img]
Preview
Text
BAB I.pdf

Download (231kB) | Preview
[img]
Preview
Text
BAB II.pdf

Download (442kB) | Preview
[img] Text
BAB III.pdf
Restricted to Registered users only

Download (379kB)
[img] Text
BAB IV.pdf
Restricted to Registered users only

Download (454kB)
[img]
Preview
Text
BAB V.pdf

Download (165kB) | Preview
[img] Text
LAMPIRAN.pdf
Restricted to Registered users only

Download (1MB)

Abstract

This study aimed to analyze the self - service technology, tactics relational marketing, relationship marketing on customer loyalty with the mediation of customer satisfaction in the use of mobile banking. The analytical method used is quantitative method is by using PLS, with the aim to describe the actual state of the research object, namely to determine the effect of self - service technology, relationship marketing tactics and relationship marketing on customer loyalty mediated by customer satisfaction. The results of this study indicate that self - service technology is not significant positive effect on customer satisfaction, while relationship marketing tactics and relationship marketing has a significant positive effect on costumer satisfaction. Keywords : Self Service Technology, Tactics Relational Marketing, Relationship Marketing, Customer Satisfaction, Customer Loyalty.

Item Type: Thesis (Undergraduate)
Subjects: 300 - SOCIAL SCIENCE > 330 - 339 ECONOMICS > 332 - FINANCIAL ECONOMICS > 332.12 - BANKS & BANKING
Divisions: Bachelor of Management
Depositing User: Perpustakaan Universitas Hayam Wuruk Perbanas
Date Deposited: 31 Aug 2017 07:10
Last Modified: 31 Aug 2017 07:10
URI: http://eprints.perbanas.ac.id/id/eprint/2964

Actions (login required)

View Item View Item