MULTHAZAMIA, AYU FITRI (2017) PENGARUH IKLAN DAN PENJUALAN PERSONAL TERHADAP KEPUTUSAN PEMBELIAN SHAMPO LIFEBUOY DI KOTA SURABAYA. Undergraduate thesis, STIE PERBANAS SURABAYA.
|
Text
ARTIKEL ILMIAH.pdf Download (543kB) | Preview |
|
|
Text
COVER.pdf Download (782kB) | Preview |
|
|
Text
BAB I.pdf Download (265kB) | Preview |
|
|
Text
BAB II.pdf Download (419kB) | Preview |
|
![[img]](http://eprints.perbanas.ac.id/style/images/fileicons/text.png) |
Text
BAB III.pdf Restricted to Registered users only Download (575kB) |
|
|
Text
BAB IV.pdf Restricted to Registered users only Download (599kB) |
|
|
Text
BAB V.pdf Download (298kB) | Preview |
|
|
Text
LAMPIRAN.pdf Restricted to Registered users only Download (2MB) |
Abstract
The competition of shampo market is currently very competitive . All companies try to competing in delivering products in accordance with the wishes of consumers, especially for consumers of Indonesian market. The purpose of this study is to examine empirical the effects of Adverti sing and Personal Selling to Buying Decision Shampo Lifebuoy In Surabaya City . This research used primary data with survey method and used questionn aires. This research involved 1 1 0 customers shampo lifebuoy in surabaya city . In this research used d ependen t variable was advertising and personal selling also intervening var iable was Buying Deci sion. The results showed that:. 1 ) Advertising has si gnificant to buying decision. 2 ) Personal Selling has significant to buying decision ,3 ) Advertising and personal s elling has significant effect to buying decision . The pract ical implication s of the results is manager have to make the advertising more attractive and sales person m ore given product knowledge of shampo lifebuoy Keywords : Advertising, Personal Selling, Buying Decision
| Item Type: | Thesis (Undergraduate) |
|---|---|
| Subjects: | 600 - TECHNOLOGY > 650 - 659 MANAGEMENT & PUBLIC RELATIONS > 658 - GENERAL MANAGEMENT > 658.8 - MANAGEMENT OF MARKETING |
| Divisions: | Bachelor of Management |
| Depositing User: | Perpustakaan Universitas Hayam Wuruk Perbanas |
| Date Deposited: | 04 Sep 2017 03:21 |
| Last Modified: | 04 Sep 2017 03:21 |
| URI: | http://eprints.perbanas.ac.id/id/eprint/2930 |
Actions (login required)
 |
View Item |