PENGARUH PENJUALAN PERSONAL, PROMOSI PENJUALAN DAN CITRA BANK TERHADAP KEPUTUSAN NASABAH MENABUNG DI BANK BRI MOJOKERTO

MAGHFIROH, IBATIN (2017) PENGARUH PENJUALAN PERSONAL, PROMOSI PENJUALAN DAN CITRA BANK TERHADAP KEPUTUSAN NASABAH MENABUNG DI BANK BRI MOJOKERTO. Undergraduate thesis, STIE PERBANAS SURABAYA.

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Abstract

This study aims to prove empirically either simultaneous or partial influence of personal selling, sales promotion and image of the bank to the cu stomer’s decision to save at Bank BRI Mojokerto.In this study, researchers used quantitative research methods. Methods used in sampling is multiple linear regression analysis with engineering judgement sampling, where the sampling is done randomly. For gat hering the data using questionnaires. Data analysis techniques used this research is descriptive analysis of respondents, variable descriptive statistical analysis, test assumptions and hypothesis testing. Research results are processed with SPSS version 16.0 for Windows shows that the value of Adjusted R square of 0,078 means that 7,8% means that the decision to rescue Bank BRI MOjokerto affected by variables personal selling, sales promotion and image of the bank. The results of simultaneous test (F Test ) showed a significance value of 0,100. This shows that the significant value of 0,100 > 0,05 which means that the personal selling variables, sales promotion and image of the bank at the same time no significant effect decision variables customers to save on bank savings products BRI in Mojokerto. Keywords : Personal Selling, Sales Promotion And Image Of The Bank

Item Type: Thesis (Undergraduate)
Subjects: 300 - SOCIAL SCIENCE > 332.12 - BANKS & BANKING
Divisions: Bachelor of Management
Depositing User: Perpustakaan STIE Perbanas Surabaya
Date Deposited: 04 Sep 2017 03:33
Last Modified: 04 Sep 2017 03:33
URI: http://eprints.perbanas.ac.id/id/eprint/2927

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