PENGARUH HARGA, REKREASI DAN PEMBELIAN IMPULSIF TERHADAP POSITIVE WORD OF MOUTH MELALUI KESESUAIAN HARAPAN DI MATAHARI DEPARTMENT STORE SURABAYA

SAGATA, TIFANY AJENG (2017) PENGARUH HARGA, REKREASI DAN PEMBELIAN IMPULSIF TERHADAP POSITIVE WORD OF MOUTH MELALUI KESESUAIAN HARAPAN DI MATAHARI DEPARTMENT STORE SURABAYA. Undergraduate thesis, STIE PERBANAS SURABAYA.

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Abstract

The purpose of this study is to examine empirical t he effects of Price, Recreation, and Impulsive Buying to Positive Word o f Mouth through Expectation Congruence in Matahari Department Store Surabaya. T his research used primary data with survey method and used questionnaires. This researc h involved 100 customers in Matahari Department Store Surabaya. In this research used de pendent variable was Positive Word of Mouth, independent variable were used Price, Recreat ion, and Impulsive Buying also intervening variable was Expectation Congruence. Th e result of Warp PLS 4.0 that Price, Recreation, and Impulsive Buying have a significant effect to Expectation Congruence and then Expectation Congruence have a significant eff ect to Positive Word of Mouth. Keywords : Price, Recreation, Impulsive Buying, Expectation Congruence, Positive Word of Mouth

Item Type: Thesis (Undergraduate)
Subjects: 300 - SOCIAL SCIENCE > 381 - MARKETS
Divisions: Bachelor of Management
Depositing User: Perpustakaan STIE Perbanas Surabaya
Date Deposited: 04 Sep 2017 05:54
Last Modified: 04 Sep 2017 05:54
URI: http://eprints.perbanas.ac.id/id/eprint/2906

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