PENGARUH PERSEPSI MANFAAT, KEMUDAHAN, DAN RESIKO TERHADAP PENGGUNAAN INTERNET BANKING NASABAH BANK MANDIRI DI SURABAYA

SARI, RISKY PERDITA (2017) PENGARUH PERSEPSI MANFAAT, KEMUDAHAN, DAN RESIKO TERHADAP PENGGUNAAN INTERNET BANKING NASABAH BANK MANDIRI DI SURABAYA. Undergraduate thesis, STIE PERBANAS SURABAYA.

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Abstract

The development of technology and internet is adopted by banking industry to improve their services. This opportunity is used by many banks in Indonesia either state banks or private banks, because internet is an innovation that gives sufficient opportunity and is challenging in its development. The improvement of services done by the banks based technology ( electronic transactio n), such as internet banking, mobile banking ( phone banking), the use of ATM ( Automatic Teller Machine), Credit Card, etc, are the obligation of all banks in Indonesia in order to attract costumers’ attention. This innovation is expected to solve the trans actional cost and the queue occurred in many banks. This research aims at analyzing the influence of perception of usefulness, ease of use, and risk toward the use of internet banking of Mandiri Bank in Surabaya. The population of this research is Bank Man diri customers. The sample of this research is 74 respondents and the researcher used accidental sampling technique. The technique of data analysis of this research is multiple linear regressions. The data used in this research is primer data, and the rese archer used questionnaire to collect the data. The result shows that the perception of advantage, ease of use, and risk significantly influences the use of internet banking of Mandiri Bank in Surabaya. This research would give much contribution to many ban ks in Indonesia in general, and to Mandiri Bank in particular, in order to make the services be faster and easier for its customers. Keywords: Perception of Usefulness, Ease of Use, Risk, and the Use of Internet Banking.

Item Type: Thesis (Undergraduate)
Subjects: 300 - SOCIAL SCIENCE > 332.12 - BANKS & BANKING
Divisions: Bachelor of Management
Depositing User: Perpustakaan STIE Perbanas Surabaya
Date Deposited: 04 Sep 2017 08:24
Last Modified: 04 Sep 2017 08:24
URI: http://eprints.perbanas.ac.id/id/eprint/2889

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