PENGARUH LITERASI KEUANGAN, PERSEPSI RISIKO, DAN PENDAPATAN TERHADAP KEPUTUSAN BERASURANSI JIWA PADA MASYARAKAT GERBANG KERTOSUSILA

YUSUF, FIRDIAH FEBRIYANI (2017) PENGARUH LITERASI KEUANGAN, PERSEPSI RISIKO, DAN PENDAPATAN TERHADAP KEPUTUSAN BERASURANSI JIWA PADA MASYARAKAT GERBANG KERTOSUSILA. Undergraduate thesis, STIE PERBANAS SURABAYA.

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Abstract

3 PENGARUH LITERASI KEUANGAN, PERSEPSI RISIKO, DAN PENDAPATAN TERHADAP KEPUTUSAN BERASURANSI JIWA PADA MASYARAKAT GERBANG KERTOSUSILA Firdiah Febriyani Yusuf STIE Perbanas Surabaya Email : firdifeb@gmail.com Jalan Nginden Semolo 34 - 36 Surabaya 60118, Indonesia ABSTRACT Having life insurance is particulary important because insurance can provide financial protection in one’s life to face risks in the future that are unexpected. Often found in people when in a family lost someone become a source of income earner will greatly impact on the family financially. The families left behind often have to sell their assets to meet their everyday lives, not to mention when someone died previously had t o overcome a disease that requires extra care in the hospital. Surely it will greatly affect financially in the family. Good financial management begins by applying a good attitude as well as financial savings or to allocate funds . This study aims to deter mine the effect of financial literacy, risk perception and revenue to the decisions of insured people. The data analysis technique used is the SEM - PLS. Respondents were sampled amounted to 92 people with the criteria of the respondents who live in Gerbang K ertosusila, life insurance and have an income above Rp 4. 000 . 000 per month. Based on the results of the study , financial literacy and income had no significant effect on life insurance decisions. However, the results of research on risk perception have si gnificant influence on the decisions of insured people. Keywords :financial literacy, risk perception, income, life insurance

Item Type: Thesis (Undergraduate)
Subjects: 600 - TECHNOLOGY > 650 - 659 MANAGEMENT & PUBLIC RELATIONS > 658 - GENERAL MANAGEMENT > 658.15 - FINANCIAL MANAGEMENT
Divisions: Bachelor of Management
Depositing User: Perpustakaan Universitas Hayam Wuruk Perbanas
Date Deposited: 05 Sep 2017 03:53
Last Modified: 05 Sep 2017 03:53
URI: http://eprints.perbanas.ac.id/id/eprint/2834

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