POLA PENYAJIAN, URUTAN, DAN JENIS INFORMASI: STUDI EKSPERIMEN PADA PENGAMBILAN KEPUTUSAN INVESTASI (RANGKAIAN INFORMASI PANJANG)

PRATIWI, RIZA (2017) POLA PENYAJIAN, URUTAN, DAN JENIS INFORMASI: STUDI EKSPERIMEN PADA PENGAMBILAN KEPUTUSAN INVESTASI (RANGKAIAN INFORMASI PANJANG). Undergraduate thesis, STIE PERBANAS SURABAYA.

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Abstract

This study aims to examine the differences in investment decisions caused by the difference of presentation of information based on the Belief Adjustment model (pattern of presentation information, the order of information and the type of information). Design of experiments in this study is 2x2x2 which is pattern of presentation (Step by Step and End of Sequence), the order of information (good news followed by bad news or the bad news followed by good news), and the type of information (accounting and nonaccounting). Total subjects in this study were 83 people, consisting of 70 students majoring in bacelor of accounting and 13 students majoring in bacelor of management in STIE Perbanas Surabaya with the criteria for selecting subjects that have knowledge in analisa laporan keuangan and/or manajemen investasi pasar modal or manajemen investasi portofolio. The hypothesis in this study were tested with the independent sample t-test and the Mann-Whitney test. The results showed that there is a recency effect when given pattern Step by Step (SBS) on the type of accounting information and nonaccounting information. These results also occurred in the pattern End of Sequence (EOS) nonaccounting information indicating that there is a recency effect, while for the type of accounting information indicates that there is no order effect. Overall the results of this study indicate that this study is not able to give support to the model Belief Adjustment Hogarth and Einhorn (1992) that the pattern of presentation of SBS and the EOS in accounting and nonaccounting information of length information results the primacy effect. Keywords: Belief Adjustment Model, Step by step, end of sequence, the order of information, the type of information, investment decisions.

Item Type: Thesis (Undergraduate)
Subjects: 600 - TECHNOLOGY > 657 - ACCOUNTING > 657.042 - FINANCIAL ACCOUNTING
Divisions: Bachelor of Accountancy
Depositing User: Perpustakaan STIE Perbanas Surabaya
Date Deposited: 19 Oct 2017 09:21
Last Modified: 19 Oct 2017 09:21
URI: http://eprints.perbanas.ac.id/id/eprint/2739

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