PUTRO, ARDYAN HARYO (2016) PENGARUH BAURAN PEMASARAN TERHADAP KEPUTUSAN PEMBELIAN SMARTPHONE XIAOMI DI SURABAYA. Undergraduate thesis, STIE PERBANAS SURABAYA.
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Abstract
This study discusses the effect of marketing mix on purchase decision Xiaomi smartphone in Surabaya. Smartphone nowdays is a gadget that consumens very interested in. There are many smartphone manufactures launch various product to meet the market demands. In purchase some of product will considers the prices in accordance value. Perspective consumers also influenced by selling location and promotion strategy.
| Item Type: | Thesis (Undergraduate) |
|---|---|
| Subjects: | 600 - TECHNOLOGY > 650 - 659 MANAGEMENT & PUBLIC RELATIONS > 658 - GENERAL MANAGEMENT > 658.15 - FINANCIAL MANAGEMENT |
| Divisions: | Bachelor of Management |
| Depositing User: | Perpustakaan Universitas Hayam Wuruk Perbanas |
| Date Deposited: | 04 Sep 2017 04:34 |
| Last Modified: | 04 Sep 2017 04:34 |
| URI: | http://eprints.perbanas.ac.id/id/eprint/2267 |
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