PENGARUH INOVASI TEKNOLOGI, PERSEPSI KREDIBILITAS DAN MANFAAT YANG DIRASAKAN TERHADAP PENGGUNAAN E-MONEY BANK MANDIRI DI SURABAYA

LARASHATI, MAMLUKHA BINTANG (2016) PENGARUH INOVASI TEKNOLOGI, PERSEPSI KREDIBILITAS DAN MANFAAT YANG DIRASAKAN TERHADAP PENGGUNAAN E-MONEY BANK MANDIRI DI SURABAYA. Undergraduate thesis, STIE PERBANAS SURABAYA.

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Abstract

In the world Bank today, e-money is an introduced as means of payment in more practical and comfortable method. The use of e-money has increased every year. It goes to show that the presence of e-money has been accepted by Indonesian society and substitute cash. The main objective of this study is an analyze the influence of Technological Innovativesness, Perceived Credibility, Perceived Benefit, the use of e-money. The population is customers and non customers e-money users Bank Mandiri in Surabaya. Samples of 100 respondents were taken to tests the hypotheses. And analyze using purposive sampling method with criteria’s consist of : firstly, respondents are users of e-money Bank Mandiri Surabaya. Secondly, respondent consist minimum of 19 years. Thirdly, using e-money transactions at least 3 times.Analyzed using multiple linear regression analysis. This result of this research showed that technological innovativesness and perceived benefit has significant positive impact on the use of e-money. At the same time, perceived credibility has nota significantpositive impact on the use of e-money. Meaning, perceived credibility were not the main consideration for using e-money. Customers know that safety and confidentiality of information not guaranteed but keep using e-money card without thinking about perceived credibility impact. Simultaneously, Technological Innovativesness, Perceived Credibility, Perceived Benefit affect the use of e-money. Keywords :Technological Innovativesness, Perceived Credibility, Perceived Benefit, the use of emoney.

Item Type: Thesis (Undergraduate)
Subjects: 300 - SOCIAL SCIENCE > 332.12 - BANKS & BANKING
Divisions: Bachelor of Management
Depositing User: Perpustakaan STIE Perbanas Surabaya
Date Deposited: 21 Jul 2017 01:50
Last Modified: 21 Jul 2017 01:50
URI: http://eprints.perbanas.ac.id/id/eprint/2261

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