EFENDI, GHUFRON (2016) PENGARUH CITRA MEREK, IKLAN, PROMOSI PENJUALAN DAN PENJUALAN LANGSUNG TERHADAP KEPUTUSAN PEMBELIAN MOTOR KAWASAKI NINJA 150CC DI SURABAYA. Undergraduate thesis, STIE PERBANAS SURABAYA.
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Abstract
The purpose of this research determine whether of brand image, advertising, sales promotion and direct sales has a significant influence either simultaneously or partially.This study used the entire population in Surabaya. The purpose of this study was to test the influence of the image of the brand, advertising, and promotional sales and direct sales of Kawasaki Ninja motorcycle purchase in Surabaya. In the collection of data using the method of survey researcher by spreading the questionnaire to the respondent consumers 100 motorcycle Kawasaki Ninja. Data analysis using decriptive analysis and in the study using multiple linear regression. Based on hypothetica this study known results of this research is significant influence positive on brand image, advertising, against the decision of the purchase of motorcycles Kawasaki Ninja in Surabaya. Keywords: Brand Image, Advertising, Sales Promotions, Direct Sales, Purchase Decisions.
| Item Type: | Thesis (Undergraduate) |
|---|---|
| Subjects: | 300 - SOCIAL SCIENCE > 330 - 339 ECONOMICS > 332 - FINANCIAL ECONOMICS > 332.17 - BANKING SERVICES |
| Divisions: | Bachelor of Management |
| Depositing User: | Perpustakaan Universitas Hayam Wuruk Perbanas |
| Date Deposited: | 04 Sep 2017 02:27 |
| Last Modified: | 04 Sep 2017 02:27 |
| URI: | http://eprints.perbanas.ac.id/id/eprint/2196 |
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