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PENGARUH NILAI YANG DIRASA, KEPERCAYAAN DAN KEPUASAN PELANGGAN TERHADAP NIAT PEMBELIAN KEMBALI BATIK KERIS DI SURABAYA

FENITA, WINDI MEGA (2016) PENGARUH NILAI YANG DIRASA, KEPERCAYAAN DAN KEPUASAN PELANGGAN TERHADAP NIAT PEMBELIAN KEMBALI BATIK KERIS DI SURABAYA. Undergraduate thesis, STIE PERBANAS SURABAYA.

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ARTIKEL ILMIAH.pdf

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COVER.pdf

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Abstract

In an effort to improve the competitiveness of companies in the market that is growing more and more store brands of other batik produtcs. This study aimed to describe and analyze the effect of the variables perceived value, trust, and customer satisfaction on repurchase intention. Independent variables that support this research is the perceived value, customer trust, and customer satisfaction while the dependent variable is repurchase intention. And case studies in Surabaya. The number of respondents in this study was 100 respondents. The analysis used linear regression and analysis tools SPSS version 16.0. The results of this study is the perceived value and customer satisfaction significantly influence repurchase intention. And the customer trust does not significantly influence repurchase intention. Keywords : Perceived Value, Customer Trust, Customer Satisfaction, And Repurchase Intention

Item Type: Thesis (Undergraduate)
Subjects: 600 - TECHNOLOGY > 658 - GENERAL MANAGEMENT > 658.8 - MANAGEMENT OF MARKETING
Divisions: Bachelor of Management
Depositing User: Perpustakaan Universitas Hayam Wuruk Perbanas Surabaya
Date Deposited: 18 Jul 2017 07:05
Last Modified: 24 Nov 2017 03:02
URI: http://eprints.perbanas.ac.id/id/eprint/2103

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