Search for collections on Perbanas Institutional Repository

PENGARUH KESADARAN MEREK, PREFERENSI MEREK, LOYALITAS MEREK TERHADAP NIAT BELI SAMARTPHONE MEREK HTC DI SURABAYA

AKBAR, ALAN SYAHRIAL (2014) PENGARUH KESADARAN MEREK, PREFERENSI MEREK, LOYALITAS MEREK TERHADAP NIAT BELI SAMARTPHONE MEREK HTC DI SURABAYA. Undergraduate thesis, STIE PERBANAS SURABAYA.

[img]
Preview
Text
ARTIKEL ILMIAH.pdf

Download (3MB) | Preview
[img]
Preview
Text
COVER.pdf

Download (611kB) | Preview
[img]
Preview
Text
BAB I.pdf

Download (92kB) | Preview
[img]
Preview
Text
BAB II.pdf

Download (194kB) | Preview
[img] Text
BAB III.pdf
Restricted to Registered users only

Download (122kB)
[img] Text
BAB IV.pdf
Restricted to Registered users only

Download (290kB)
[img]
Preview
Text
BAB V.pdf

Download (84kB) | Preview
[img] Text
LAMPIRAN.pdf
Restricted to Registered users only

Download (5MB)

Abstract

HTC builds the reputation as designer behind the scene and as manufacturer from many popular mobile device on the market. Since 2006, HTC introduced plentiful advanced mobile devices under the HTC names itself and portfolio including Smartphone and tablet supported by android and windows phone operation system. HTC created well-suited user experience and they believe their device creation needs to be fit for the user, not vice versa. what they build not only focus to the product but they observe and respect how people choose to interact with the technology. But the time pass, another Smartphone brand starting to rise and the impact from that. HTC encounter downgrade of product selling, in the meantime as the company face the risk, we can use the variables methods such as brand awareness, brand preference, brand loyalty toward purchase intention and processed by SPSS 16.0 for windows keywords : brand awareness, brand preference, brand loyalty, purchase intention.

Item Type: Thesis (Undergraduate)
Subjects: 600 - TECHNOLOGY > 658 - GENERAL MANAGEMENT > 658.8 - MANAGEMENT OF MARKETING
Divisions: Bachelor of Management
Depositing User: Perpustakaan Universitas Hayam Wuruk Perbanas Surabaya
Date Deposited: 18 Jul 2017 07:17
Last Modified: 18 Jul 2017 07:17
URI: http://eprints.perbanas.ac.id/id/eprint/2089

Actions (login required)

View Item View Item